Geoffrey Moore gave a speech at IBM’s World of Watson conference in 2016. Moore is an author and consultant who is best known for his book “Crossing the Chasm”. In the speech, he discusses the challenges that companies face when adopting new technologies and how to successfully navigate these challenges.
Moore emphasizes the importance of understanding the different stages of technology adoption, which he calls the “Technology Adoption Life Cycle”. He argues that companies need to focus on early adopters and build a “beachhead” in a specific market before expanding to a wider audience. He also discusses the importance of building a compelling narrative that appeals to customers and the need for companies to continuously innovate in order to stay ahead of the competition.
- His book Crossing the Chasm is a must read for any technology / business professional.