Geoffrey Moore Speaks at IBM: World of Watson

Geoffrey Moore gave a speech at IBM’s World of Watson conference in 2016. Moore is an author and consultant who is best known for his book “Crossing the Chasm”. In the speech, he discusses the challenges that companies face when adopting new technologies and how to successfully navigate these challenges.

Key Points:

Moore emphasizes the importance of understanding the different stages of technology adoption, which he calls the “Technology Adoption Life Cycle”. He argues that companies need to focus on early adopters and build a “beachhead” in a specific market before expanding to a wider audience. He also discusses the importance of building a compelling narrative that appeals to customers and the need for companies to continuously innovate in order to stay ahead of the competition.

Personal Insights:

  • His book Crossing the Chasm is a must read for any technology / business professional.

Article Highlights:


Paul Helmick

Paul Helmick

Technology CEO


An Experienced Entrepreneur.

I love helping people use technology to grow their business.

I live in the mountains of West Virginia with my wonderful wife and two amazing children.

Take a look at the welcome message which explains this sites purpose and plan – it’s here for your enjoyment.

About This Site

Artificial Intelligence (AI) will dramatically transform business and industry.

Here are the resources I’ve discovered in my quest to learn about AI, which will reshape our world in unimaginable ways.